Welcome to Alexandra Laws!

Alex is a life long athlete, passionate kinesiologist and strength conditioning professional, with extensive understanding and applied knowledge of the human body and its proper function. As a triathlete, Alex won various World Championship medals and professional titles.  Following an injury, she subsequently began studying Corrective and High Performance Exercise Kinesiology at the CHEK Institute. In 1996, Alex received her A.C.E. (American Council on Exercise) certification and founded her own personal training business, Core Conditioning Concepts. December of 2006 marked the beginning of iCoreSports, her cutting-edge fitness company which combines technology, the latest in exercise conditioning, and Alex's unique and innate ability to interpret the human body.

From this the foundation of The Laws of Fitness (TLOF) was born. TLOF incorporates Alex's wealth of fitness knowledge and her extensive understanding of “Optimal Health”. Working with holistic practitioners in the fields of chiropractics, functional medicine, transcendental meditation, neurochemistry and brain function, Alex’s approach through TLOF has proven to be not only successful for clientele, but has put in her in a position of demand.

"My goal is to help people reach a more empowered, invigorated and inspired lifestyle through optimal body function."
-Alex Laws